Italik is a fast-growing independent IT services company based in the north of England. They help medium to large businesses throughout the UK overcome their technology challenges and maximise their investment in IT.
Founded by a team of experts with a wide range of experience, mostly from large corporate backgrounds, Italik is the virtual IT department for many of their clients. They specialise in building long term relationships and delivering a range of services to solve specific business problems. They are proud to list JN Bentley Ltd, Help-Link, Hunters, Yorkshire Water, Iconica and EPC-UK as some of their clients.
When we met Italik they already had a longstanding brand, but the design was proving difficult to work with in the context of their online marketing aims. They also needed a new website to reflect their position as a respected supplier of technology services and convey the ‘human’ side of their customer-focused approach, with clear calls-to-action.
We were able to take the core strengths of their existing brand and design an evolution that would work in any situation. We created a new website to clearly convey their core services, with an aspirational feeling to inspire potential customers.
A consistent and usable brand identity and a professional website, stationery set and resources like presentation slides, case-studies and T-shirts. We rebranded Italik’s social media channels and advised on strategy. A live-action video of their brand launch event.
A professional, customer-focused brand that clearly reflected the company’s core services and galvanised staff under a confidence inspiring identity.